No bicycle fender meets all of the preferences of a bike messenger
Bike messengers express themselves through the aesthetics of their bikes, which they carefully curate. No fender speaks the same physical or visual language as many of these aesthetic and mechanical expressions.
Why does the problem exist
Lack of early integration
Bike fenders don't visually integrate with bikes.
Bike messengers want fenders on their bikes only when it's raining, but weather is hard to predict.
Portable fenders on the market compromise structure through material and form.
Bike messengers in New York City
The team consulted bike messengers via facebook groups and online forums to form an aggregate user persona. We also contacted those who interact with bike messengers to gather more information about their attitudes and the way they interact with others.